Shoe Carnival 2018
During Spring 2018, we were awarded with the project to create for brand, Shoe Carnival, for their upcoming campaign. As with all clients, we were very excited and honored that they instilled their trust with us to execute the campaign.
This one in particular was a little tricky, we needed to organize a well-accounted production in under a week. With that comes high expectations. The shoot was planned to be two days and about 20 sets, both in studio and on-location. Needless to say, we gathered and used our resources to the point that we were comfortably prepared going into shoot day.
Day one was everything we could’ve hoped for. Preparation is the most important part of a production, no stone is left unturned in planning. So much so, by shoot day all there is left is to do is execute. And that’s exactly what we did. Can’t thank enough our co-producer, Dana, for the time management. We had a slew of sets and models we needed to interchange efficiently.
We didn’t skip a beat going through day two. It was more of the same great work from the team. We were so tight on schedule. Every half-hour, every minute, every second couldn’t be wasted.
Once the two day shoot found it’s conclusion, we were all gathered around and thanked one another for their talents and efforts, we also popped a bottle of champagne to boot.